Website Data Usage Policy
Last updated: January 2025
Your Cookie Preferences
Current status: All cookies active
At Synapse EnergyIQ, we believe in being straight with you about how we track your visit to synapseenergyiq.com. This page explains what tracking technologies we use and why they matter for your experience.
Most financial education sites use these tools to understand how people interact with their content. We're no different. But you get to decide what you're comfortable with.
What Are Cookies Anyway?
Think of cookies as small digital notepads. When you visit our site, your browser saves tiny text files that remember things about your visit. Maybe you adjusted your language preference or started a course module. These files help us recognize you when you come back.
They don't contain personal information in the way you might think. No passwords or credit card numbers. Just identifiers that help systems remember settings and activity.
Types of Tracking We Use
Essential Cookies REQUIRED
These keep the website functional. Without them, you couldn't log in, navigate between pages, or access secure areas. They're non-negotiable if you want to use our platform.
- Session management for logged-in users
- Security tokens for form submissions
- Load balancing across servers
- Basic navigation memory
Functional Cookies
These remember choices you make. Your preferred language, whether you want tutorial tooltips, or how you like content displayed. They make return visits smoother.
- Display preferences and settings
- Video player volume levels
- Course progress tracking
- Interface customization options
Analytics Cookies
We track how people use our site so we can improve it. Which pages do visitors spend time on? Where do they drop off? This data helps us create better educational content.
- Page view counts and session duration
- Click patterns and navigation flow
- Browser and device information
- Geographic region data
Marketing Cookies
These track your activity across websites to show you relevant content. If you've been reading about economic planning, you might see related course offerings. They're also what help us understand if our advertising works.
- Ad campaign performance tracking
- Cross-site behavior patterns
- Interest profile building
- Conversion attribution data
Why This Matters for Your Experience
Here's the practical side. When you return to our site after rejecting cookies, you'll need to set your preferences again each time. Course progress won't save between sessions unless you're logged in with essential cookies enabled.
Analytics help us spot problems. Last month, we noticed people were leaving a particular module halfway through. Turns out there was a confusing explanation that needed rewriting. Without that data, we wouldn't have caught it.
Marketing cookies let us avoid showing you content you've already seen. They also help us understand which educational topics resonate with people in different regions of Argentina, so we can tailor our program offerings.
How Long We Keep This Data
Session cookies disappear when you close your browser. Persistent cookies stick around longer, typically between 30 days and 2 years, depending on their purpose. Analytics data gets aggregated and anonymized after 90 days. We're not interested in tracking individual behavior long-term.
Taking Control of Your Data
You've got options. The button at the top of this page removes all non-essential cookies immediately. Your choice gets saved in local storage so we remember your preference.
Most browsers also let you block cookies entirely or delete them manually. Here's how:
Browser-Specific Instructions
- Chrome: Settings → Privacy and security → Cookies and other site data → See all cookies and site data
- Firefox: Options → Privacy & Security → Cookies and Site Data → Manage Data
- Safari: Preferences → Privacy → Manage Website Data → Remove All
- Edge: Settings → Cookies and site permissions → Manage and delete cookies
Keep in mind that blocking all cookies will break most modern websites. It's like trying to drive a car with the parking brake on.
Third-Party Tracking
We work with several external services that set their own cookies. Google Analytics tracks site usage. If we're running an advertising campaign, platforms like LinkedIn or Facebook might drop cookies to measure effectiveness.
These companies have their own privacy policies. We don't control what they do with aggregated data, though we only share what's necessary for the service to function.
Updates to This Policy
Technology changes. Regulations evolve. We'll update this page when our tracking practices change in meaningful ways. Check back occasionally if you're curious about what's new.
We won't make significant changes without notification. If we start using cookies in a fundamentally different way, we'll let you know through our site or email if you're a registered user.
Questions About Our Data Practices?
We're happy to explain further or clarify anything that seems unclear.
Email: [email protected]
Phone: +54 11 4483 1297
Address: Deheza 3385, C1429 CABA, Argentina